Let’s make one – you’ll need it in the upcoming chapters of this blog post. If you want to track all form submissions with Google Analytics 4, you must create a Google Analytics Tag and a Trigger (rule) when a tag must fire.Ĭreating a tag is the easy part of this process. You are probably already familiar with the main Google Tag Manager concept: every interaction you want to track needs a tag and a trigger. This blog post will explain standard options and workarounds for Google Tag Manager form tracking. If GTM’s form listener does not work in your situation, other alternatives exist for reaching the goal. And that’s a pretty common problem (in fact, I’d say that in 99% of cases where I worked, I used a different tracking method). In that case, Google Tag Manager never records a form submission. However, most forms use other ways to send their data (e.g., jQuery’s $.ajax) thus, the submit event is prevented from working. Have at least one Form Submission trigger active on a page (which listens to all form submissions), and you’ll turn on Google Tag Manager Form auto-event listener.įorm auto-event listener listens for a standard submit browser event. ![]() Since you are interested in form tracking, you have probably noticed the Form Submission trigger and built-in Form variables in Google Tag Manager. Some developers may prefer one technology (e.g., AJAX) over another – and they have a full right to do so. The main problem with form tracking is that there are no global standards for how forms must be developed. Some refresh after a successful submission, some don’t, some might redirect you to a “thank you” page, etc. In this wonderful thing called THE INTERNET, there are various types of forms. Google Tag Manager Form Tracking: Basic Context You can learn more about the course here. If you want a fast solution, I have a module in my GTM course for beginners dedicated solely to form tracking. This article is a long one, and some parts might be confusing, especially if you are starting with Google Tag Manager. Method #4. Track Form Submissions with Element Visibility Trigger.Track AJAX Form Submissions with Google Tag Manager “Thank you” Page Tracking with Google Tag Manager Google Tag Manager Form Submission Trigger Which Form Tracking Method Should You Choose?.Here’s what you will learn in this article – Spoiler: some of them will require the developer’s input, but I’ll do my best to put everything in plain English. ![]() But do not fear because, in this blog post, I’ll show you 7 Google Tag Manager form tracking techniques. Unfortunately, in some cases, form tracking might become a real pain in the butt (especially if a marketer has no clue what CSS or HTML is). While talking with marketers, I noticed that one of the most popular topics among them is form tracking.
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